Client: FMCG (fast moving consumer goods)
Sector: Marketing, Technology
My role: Art Director, UI Designer
Project time: 2 months
Part of Carrefour's digital communication for a national campaign.
'Cu sus'n jos' is a modern family product placement series.
Campaign outcome
The episode reached over 4 million views on social media and on youtube.
As a result, the website for Carrefour.ro experienced a 30% surge in user traffic, accompanied by a rise in purchases for items featured in on the episode's landing page.
Episode –
No phones rule
![](https://cdn.myportfolio.com/6cea96e8-ee0d-4dbc-95d6-cb2b58557d41/d1ab8b52-4b3b-4741-b4e4-96cbd5d6ad60_rw_1920.png?h=60671c07bf3abfa1b7e2d942030c6e1e)
![](https://cdn.myportfolio.com/6cea96e8-ee0d-4dbc-95d6-cb2b58557d41/856a1526-56b4-4742-8238-1bf451586fb9_rw_1200.jpg?h=afa053f66861432b5043a0fdcacebaae)
![](https://cdn.myportfolio.com/6cea96e8-ee0d-4dbc-95d6-cb2b58557d41/d10d29fd-d5a1-4e0a-a7c5-8909bb672fd1_rw_1200.png?h=8ba3a077959e8596a7af9e649fd45209)