Client: FMCG (fast-moving consumer goods)
Sector: Marketing, Technology
My role: Art Director, UI Designer
Project time: 2 months
Part of Carrefour's digital communication for a national campaign.
'Cu sus'n jos' is a modern family product placement series.
Campaign outcome
The episode reached over 4 million views on social media and on youtube.
As a result, the website for Carrefour.ro experienced a 30% surge in user traffic, accompanied by a rise in purchases for items featured in on the episode's landing page.
Episodes –
No phones rule
Episodes –
We do everything together rule
