Client: IQOS
Sector: Tobacco, Technology
My role: Art director, UI/UX designer
Project time: 2 months
Short introduction
The company has launched a limited edition 'Taste masters' product.
Opportunities
The use the digital medium of the client's loyalty platform to showcase the product, and create awareness around the collaboration.
Challenges
The industry is heavily regulated and the campaign's landing page was restricted to only the users and only to client's loyalty platform.
The user progress manager on the loyalty platform
This is the space where the users are empowered to view and manage their resources.
